by Greg Falconer
There is no easy way to say goodbye to something you built with purpose. iVitaFi has discontinued its lending program1. While the circumstances that led to this outcome were not ours to make, the weight of it is felt by everyone who poured themselves into this company and its mission.
What I can say is this: the program worked. The team delivered. And the mission was real.
iVitaFi was built on a simple belief that no patient should have to choose between their health and their financial stability. When we chose the tagline “Patient Wellness Through Financial Care,” it was a commitment that guided every decision, every hire, and every conversation we had with the providers who trusted us with their patients.
Over the past seven years, a team of people who genuinely cared about that commitment helped nearly 30,000 patients access care they otherwise could not have afforded. We served more than 450 healthcare facilities across 48 states and facilitated approximately $85 million in patient financing at true 0% APR. This year we were recognized as the #2 KLAS ranked Patient Financing Services provider, a distinction earned entirely on the direct feedback of the providers we served. It is a testament to this team’s commitment to being more than a financing vendor, to showing up as a true partner invested in making every practice and every facility we touched better at serving their patients.
We are deeply grateful to every provider, every patient, and every partner who believed in what we were building. That belief carried this team through moments when the path forward was anything but certain. A team that answered calls on weekends, flew across the country to train in person, rebuilt through a pandemic, navigated banking partner transitions, and came back stronger each time because they believed the work mattered. Our collective personal values shaped the culture and mission of this company. Accountability, Perseverance, Integrity, Perspective, and Communication were not words on a wall. They were how we showed upeveryday for our providers, our patients, and each other.
The realities of investor-driven companies sometimes produce outcomes that have nothing to do with whether the mission is succeeding. Ours was succeeding. But capital decisions are not always mission decisions, and this one was beyond our control.Healthcare innovation often comes from private investment bringing unique challenges.
To the providers who partnered with us: thank you for trusting us with your patients. We hope the time we spent together left your teams with a different perspective on what patient financing can be, that it can be simple, that it can be fair, and that it can work for everyone involved. If we left even a small mark on how you think about helping patients afford care, then the work mattered.
The problem we set out to solve still exists. Patients still delay care because of cost. Providers still absorb losses they cannot sustain. The gap is still there. We hope that the people and organizations who continue this work carry it forward with the same belief that drove this team from the beginning, that financial care is a form of wellness, that doing the next right thing is always the right strategy, and that how you treat people is the only legacy that endures.
Programs end. Missions don’t.
Greg Falconer
CEO, iVitaFi
1 Our parent SLC is taking over current accounts and will work with borrowers to pay off their loans.