About Us

Leading the Way in Healthcare Payment Financing

Transforming Patient Financing, Empowering Healthcare Providers

At iVitaFi, we provide distinct and strategically positioned solutions to guide healthcare providers through a transformative evolution in patient payment strategies. Our approach ensures significant improvements in profitability and a deepened sense of patient loyalty, creating a win-win scenario for all stakeholders. With iVitaFi, healthcare providers can embrace a future where patient financing is seamless, transparent, and aligned with their financial goals, while patients can access the care they need without the burden of overwhelming expenses.


Our Team

Proven Innovative Leaders

  • Greg Falconer

    Chief Executive Officer
  • Chris Cox

    Chief Strategy Officer
  • Jay Roche

    VP of Healthcare Sales
  • Aaron Hudgins

    Vice President of Healthcare Sales
  • Kristy Gierosky

    Head of Marketing
  • Angel Turnbull

    Senior Director of Finance & Operations
  • Nicole Thomas

    Vice President, Sales and Client Success
  • Roxanne Kelley

    Director of Client Success
  • Marty Brannon

    Director of Technical Operations
  • Ryan Franks

    Head of Technology
  • Leigh Ann Pope

    Director of Client Success

Help patients pay their medical bill with a reusable line of credit.