About Us

Leading the Way in Healthcare Payment Financing

Helping Patients Pay for Their Healthcare Bills

while helping providers accelerate cash.
iVitaFi is impacting the patient finance world by helping patients pay for their healthcare bills while helping providers increase their cash flow and improve patient satisfaction. Our non-recourse program helps health systems improve their financial performance so they can focus on what they do best: deliver quality care. Backed by a global private equity firm, partnered with a large federally insured financial institution, and led by seasoned industry executives, iVitaFi is uniquely positioned to help hospitals and health systems transform the way they approach patient payments and improve operating margins.
Our Team

Proven Innovative Leaders

  • Greg Falconer

    Chief Executive Officer
  • Paul Jaragoski

    Vice President, Sales
  • Brian Morris

    Vice President of Product Management
  • Chris Cox

    Senior Vice President, Product, Strategy & Operations
  • Brent Webster

    Regional Vice President
  • Kristy Gierosky

    Head of Marketing
  • Nicole Thomas

    Director of Client Success
  • Roxanne Kelley

    Director of Client Success
  • Angel Turnbull

    Senior Director of Finance & Operations
  • Marty Brannon

    Director of Technical Operations

Help patients pay their hospital bill with a reusable line of credit.