Helping Patients Pay for Their Healthcare Bills
while helping providers accelerate cash.
iVitaFi is impacting the patient finance world by helping patients pay for their healthcare bills while helping providers increase their cash flow and improve patient satisfaction. Our non-recourse program helps health systems improve their financial performance so they can focus on what they do best: deliver quality care. Backed by a global private equity firm, partnered with a large federally insured financial institution, and led by seasoned industry executives, iVitaFi is uniquely positioned to help hospitals and health systems transform the way they approach patient payments and improve operating margins.
Our Team
Proven Innovative Leaders
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Greg Falconer
Chief Executive Officer
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Chris Cox
Senior Vice President, Product, Strategy & Operations
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Jay Roche
VP of Healthcare Sales
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Kristy Gierosky
Head of Marketing
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Angel Turnbull
Senior Director of Finance & Operations
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Nicole Thomas
Director of Client Success
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Roxanne Kelley
Director of Client Success
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Marty Brannon
Director of Technical Operations
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Ryan Franks
Senior Director of Technology