Kristy Gierosky joins iVitaFi

Kristy to lead Marketing

February 26, 2022 – Atlanta, Georgia – iVitaFi, leading the way in healthcare payment financing, today announced that revenue cycle marketing expert Kristy Gierosky has joined the company as head of marketing. In her role, Kristy will be responsible for driving lead generation, sales enablement and account-based marketing strategies. She will be focused on creating new top-line revenue opportunities for the company.

Kristy joins iVitaFi with more than 20 years of experience leading national and international marketing and sales initiatives for B2B technology organizations. Her primary focus has been on driving strategic marketing programs that deliver new business opportunities across provider, payer and pharmaceutical sectors. Kristy’s roles have also included brand positioning, corporate communication, and events. Prior to joining iVitaFi, Kristy held marketing leadership roles at himagine solutions, Quadax, PartsSource and Wolters Kluwer.

“We are excited to have Kristy on the iVitaFi team due to her outstanding go-to-market experience and success in achieving high-growth revenue goals,” said Greg Falconer, iVitaFi Chief Executive Officer and General Manager. “She brings with her an exemplary portfolio of marketing expertise that will help us as we grow our company’s footprint and expand our market.”

About iVitaFi. Based in Atlanta, Georgia iVitaFi is a healthcare payment financing company that focuses on improving patient financial health and provider sustainability. Our program provides an all-digital, 0% interest, non-recourse line of credit for patients of all credit profiles, helping our partner hospitals throughout the U.S. improve cash flow and reduce patient bad debt. We help patients pay for their out-of-pocket costs, keeping them on the path toward complete physical and financial wellness. Learn more about iVitaFi at

Kristy Gierosky
Marketing Leader

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